The Rolex Datejust m279138rbr-0031 28MM White Dial Gold-tone Case (Reference 279138RBR) stands as a defining reference within the legendary Rolex Datejust lineage—the watch that pioneered the instantaneous date window at 3 o’clock in 1945. Beautifully proportioned with a 28 mm (1.10 inches) case and a slender 10 mm (0.39 inches) thickness, this timepiece delivers the quintessential blend of prestige and daily versatility. Designed as an all-occasion horological staple, it slips seamlessly beneath tailored shirt cuffs while making an unmistakable statement of refined taste in professional boardrooms, evening galas, and weekend social engagements.
At the heart of the exterior construction is high-grade 18k Yellow Gold Plated 316L Stainless Steel, carefully sculpted with polished case flanks and brushed lug tops that contour organically to the wearer’s wrist. Framing the face of the watch is a signature Gem-Set Style Brilliant-Cut Diamond Pavé Bezel crafted in Polished Metal Set with Precision-Faceted Cubic Zirconia Stones. The precise geometric facets of the bezel reflect ambient lighting from every angle, producing the radiant sparkle that has made the Datejust immediately recognizable across generations. A screw-down Twinlock winding crown ensures solid structural integrity against everyday dust, humidity, and atmospheric moisture.
Protected by a scratch-resistant synthetic sapphire crystal is an immaculate Crisp Polar White dial configured with Applied Classic Roman Numerals or Clean Luminous Indices. At the 3 o’clock position, the world-famous Cyclops magnification lens enlarges the numerical date display by 2.5 times for instantaneous, effortless legibility at a glance. The harmonious symmetry of the dial layout balances heritage horology with crisp contemporary execution, ensuring that time and date remain clearly readable whether under direct daylight or intimate low-light evening dinner settings.
Beating reliably within the case is a precision Self-Winding Mechanical Automatic Movement (Calibre 2236 Automatic Clone) operating at a high-beat frequency of 28,800 vibrations per hour (4 Hz). This self-winding mechanical engine produces a continuous, fluid sweeping motion of the central seconds hand rather than the abrupt ticking of quartz alternatives. Equipped with a bidirectional Perpetual winding rotor, the movement continuously harnesses natural wrist motion to maintain an optimal 48 Hours Mechanical Power Reserve. It features a rapid-setting quickset date mechanism and a stop-seconds hacking function for second-exact synchronization.
Mounted to the watch is a meticulously articulated 18k Yellow Gold Plated President 3-Piece Semi-Circular Link Bracelet, designed for supple, all-day ergonomic comfort on the wrist. Each link segment is hand-inspected for smooth articulation, preventing pinching or hair pulling. The bracelet terminates in a precision-engineered Concealed Folding Crownclasp, providing dependable security during active movement. For enthusiasts exploring larger unisex or gentlemen’s sizes, the Datejust 36 and Datejust 41 series offer classic full-size dimensions, while this petite model provides graceful jewelry-inspired styling.
To preserve the showroom brilliance of your timepiece, gently wipe the case and bracelet with a dry, lint-free microfiber cloth after wear. Always verify that the winding crown is screwed down firmly flush against the case before washing hands or entering wet environments. Note that while this timepiece offers dependable daily splash resistance (30m / 3 ATM), swimming, hot showers, and saunas should be avoided to safeguard internal rubber gaskets. Every purchase is backed by express insured courier transit with adult signature confirmation and our comprehensive 24-month mechanical warranty covering movement functionality.
